EXPERTISE AND INSPIRATION
Speaker, strategy consultant, expert in neuroleadership, communication and trendwatching
VICTORIA BUKHARKINA
In my projects I create an environment connecting inspiration with science and ideas turn into real results.
Partnering with leaders and teams to build strategies to unfold the future and recreate internal and external communications that inspire, build trust, and create value for people and business.
Partnering with leaders and teams to build strategies to unfold the future and recreate internal and external communications that inspire, build trust, and create value for people and business.
Factors like hybrid workplaces, increased polarization, global conflicts, and AI transformation have contributed. With all this change, it’s no wonder many leaders are feeling overwhelmed. In fact, 71% of CEOs report experiencing imposter syndrome, in part because they’re facing challenges they haven’t been trained to handle.
Neuroleadership Institute
DAVID ROCK
professional experience
Over 20 years of experience in global corporations, including 10 years in C-level positions. Key roles include Publisher and Commercial Director at Condé Nast, where I managed brand launches and large-scale commercial transformations. Director of Wheely’s Russian division and CMO at a major fashion retailer.
academic expertise
Educated at the world’s best institutes (HEC Paris, NeuroLeadership Institute, Berkeley, MSU) where I studied sociology, business strategies and leadership practices.
About me
partnerships
Evolution: Development Consultant at Evolution Space.
High British School of Art Design: Author and presenter of courses focusing on trendwatching, archetypal thinking and branding strategies.
E+ Awards (ex Effie): Multiple winner of this award and regular jury member. E+ Awards is also a partner of my programs at the British Graduate School of Design.
High British School of Art Design: Author and presenter of courses focusing on trendwatching, archetypal thinking and branding strategies.
E+ Awards (ex Effie): Multiple winner of this award and regular jury member. E+ Awards is also a partner of my programs at the British Graduate School of Design.
globally and locally
I conduct programs both in Russia and abroad. In Russian and English.
unique competence
Arrange a happy marriage of business challenges with tools and competencies of Human Development. I combine global vision experience with local experience.
Strategic Leadership Development
Sales and Negotiation
Change management
Brand and Marketing
Team Effectiveness
Motivation
How to develop the ability to see the system as a whole, anticipate long-term consequences and make decisions that lead to sustainable success?
How to understand the real needs of customers and turn them into successful transactions by building long-term and trusting relationships?
How to stay resilient and find new opportunities in the face of uncertainty using evidence-based neuroleadership approaches?
How to create a unique brand positioning and voice that stands out in the market and resonates with the target audience? What consumer behavior trends impact new product launch potential? What tools help maximize results?
Sales people who evaluate positively their mental health positively have 2.5 times higher sales performance.
How to turn a disparate group of people into a cohesive and productive team capable of adapting to change and achieving common goals? How to create unity in international or distributed teams with different experiences of corporate cultures and performance tools?
How can I find internal motivation, understand and unlock my potential to experience more joy in work and life overall?
Friendships at work are becoming a key indicator of employee engagement and loyalty in a post-pandemic world. According to Gallup’s Global Engagement Survey*, this has increased to 44% in 2023 (+16% vs 2019).
Cooperation
What kind of requests do I work with?
The market is shaped by psychology,
not financials
not financials
Professor at the Leonard N. Stern School of Business at New York University
Scott Galloway
Instruments
HOW DO I WORK?
Neuroleadership
Uniqueness: Neuroleadership combines the discoveries of neuroscience with management practices, helping leaders and teams develop cognitive flexibility, resilience, and emotional intelligence.
Description: Understanding how human physiology affects interaction styles, identity, motivation, and tendencies toward procrastination allows for the management of attention, energy, and reactions. Research shows that 90% of high-performing teams demonstrate developed empathy and adaptability. Neuroleadership fosters a culture of productive collaboration even in high uncertainty.
Description: Understanding how human physiology affects interaction styles, identity, motivation, and tendencies toward procrastination allows for the management of attention, energy, and reactions. Research shows that 90% of high-performing teams demonstrate developed empathy and adaptability. Neuroleadership fosters a culture of productive collaboration even in high uncertainty.
Trendwatching
Uniqueness: Developing strategic thinking within a team through future analysis. How can you spot opportunities before others?
Description: Trendwatching helps teams understand the challenges and opportunities ahead and adapt to them in advance. Inspired by insights, 70% of companies using trendwatching identify growth opportunities more quickly and implement innovations more successfully. This tool structures the chaos of information, turning it into a strategic advantage: forecasting market needs, creating new products, and identifying risks.
Description: Trendwatching helps teams understand the challenges and opportunities ahead and adapt to them in advance. Inspired by insights, 70% of companies using trendwatching identify growth opportunities more quickly and implement innovations more successfully. This tool structures the chaos of information, turning it into a strategic advantage: forecasting market needs, creating new products, and identifying risks.
Hogan
Uniqueness: Assessing personal reputation and managerial potential. How are you perceived by others, and which conflicts hinder your growth?
Description: Hogan allows you to see the difference between who you are internally and how others perceive you. Over 80% of issues in teams are related to a mismatch between expectations and actual behavior. This tool helps assess personal strengths, identify hidden risks, and understand which value conflicts prevent the realization of leadership potential. It is used in 180 countries worldwide to build strong management teams.
Description: Hogan allows you to see the difference between who you are internally and how others perceive you. Over 80% of issues in teams are related to a mismatch between expectations and actual behavior. This tool helps assess personal strengths, identify hidden risks, and understand which value conflicts prevent the realization of leadership potential. It is used in 180 countries worldwide to build strong management teams.
MBTI (Myers-Briggs Type Indicator)
Uniqueness: Creating a common language for interaction in multicultural teams. How to leverage innate tendencies for effective collaboration?
Description: MBTI is a tool that helps teams work more productively by using differences as a resource. 75% of international companies apply MBTI for cross-cultural management, optimizing communication, and role distribution. The methodology is based on understanding inherent cognitive styles: how people perceive information, make decisions, and navigate the world. This is especially useful when working in cross-functional or global teams.
Description: MBTI is a tool that helps teams work more productively by using differences as a resource. 75% of international companies apply MBTI for cross-cultural management, optimizing communication, and role distribution. The methodology is based on understanding inherent cognitive styles: how people perceive information, make decisions, and navigate the world. This is especially useful when working in cross-functional or global teams.
PCM (Process Communication Model)
Uniqueness: Deep understanding of personality through 6 communication languages. How to speak in a way that gets you heard—whether in personal conversations or before an audience of thousands?
Description: PCM shows how individuals perceive the world and respond to stress. In conflict situations, 85% of misunderstandings are not about the content, but about different communication styles. This tool helps leaders and teams tailor their communication to the individual characteristics of their listeners, manage negotiations, and even craft mass messages that resonate with various personality types. It is actively used by organizations like NASA, Google, and other major corporations.
Description: PCM shows how individuals perceive the world and respond to stress. In conflict situations, 85% of misunderstandings are not about the content, but about different communication styles. This tool helps leaders and teams tailor their communication to the individual characteristics of their listeners, manage negotiations, and even craft mass messages that resonate with various personality types. It is actively used by organizations like NASA, Google, and other major corporations.
SPIN
Uniqueness: Building trust and deep understanding with the client through the power of questions. How to take communication in sales and negotiations to the next level?
Description: SPIN Selling is a methodology based on the analysis of 35,000 successful deals. It teaches how to ask questions that allow the client to recognize their own needs and choose the best solution. Companies that use SPIN increase deal conversion by 17-34%. The tool is used by sales teams, negotiators, and anyone who wants to turn communication into a strategic asset.
Description: SPIN Selling is a methodology based on the analysis of 35,000 successful deals. It teaches how to ask questions that allow the client to recognize their own needs and choose the best solution. Companies that use SPIN increase deal conversion by 17-34%. The tool is used by sales teams, negotiators, and anyone who wants to turn communication into a strategic asset.
Archetypal thinking
Uniqueness: Building emotional connections through archetypes. How to make a brand or team feel alive and recognizable?
Description: Archetypes are universal stories that are understood on an intuitive level. 65% of successful brands build their identity based on archetypal thinking. This tool helps not only in marketing but also in developing team culture: it reveals the deep values that shape people’s behavior and how they can be used to create a strong team or brand.
Description: Archetypes are universal stories that are understood on an intuitive level. 65% of successful brands build their identity based on archetypal thinking. This tool helps not only in marketing but also in developing team culture: it reveals the deep values that shape people’s behavior and how they can be used to create a strong team or brand.
Leadership Development Profile
Uniqueness: Transitioning from operational to strategic thinking. How to see beyond, manage complexity, and find new meanings?
Description: Vertical development is not about acquiring knowledge but about changing the logic of thinking. Research shows that 60% of leaders face a growth crisis when old strategies no longer work. This tool helps individuals realize their level of meaning-making and understand what limits their ability to make more complex decisions. It is used for the development of top managers and change leaders.
Description: Vertical development is not about acquiring knowledge but about changing the logic of thinking. Research shows that 60% of leaders face a growth crisis when old strategies no longer work. This tool helps individuals realize their level of meaning-making and understand what limits their ability to make more complex decisions. It is used for the development of top managers and change leaders.
Partnerships
and unique programs
Development Consultant, Lead Practitioner
The Evolution programme focuses on personal and team transformation. It helps to develop in ourselves and teams the ability to think, feel and act differently, in a new way.
The Evolution programme focuses on personal and team transformation. It helps to develop in ourselves and teams the ability to think, feel and act differently, in a new way.
E+ Awards (Effie)
Jury Member. Awards for Marketing Effectiveness.
Lecture and Programm author
Marketing. Basic Course: Theories, Trends, Technologies
Archetypes in Marketing and Communications
Marketing. Basic Course: Theories, Trends, Technologies
Archetypes in Marketing and Communications
Feedback
WHAT DO MY CLIENTS SAY?
We saw new perspectives, strengths and growth points for forming a new management pool; We systematised the values and motivators of business units in Russia and Europe. Now we have another perspective — how to look at ourselves and where to move. I would also like to emphasise Victoria’s experience and deep understanding of the specifics of product and clients in the luxury segment.
Identified managerial competencies values of the new leadership team based on Hogan assessment
THE SESSION ESSENCE
Co-owner
of Krassky
of Krassky
Edgar Zadushko
Feedback
WHAT DO MY CLIENTS SAY?
We have already worked with Victoria twice on Soft Skills blocks as part of international conferences of Yango Corporate University — Yangoversity. Excellent and even boring feedback from the teams — excellent, practical and empowering. The audience — managers from local markets in South America and the Middle East. It was a special challenge to find a voice that would be heard by people with different managerial experience, different nationalities, formerly from different companies and corporations, working both in the regions and in HQ. I would like to emphasise the comfort in setting tasks in Russian and conducting the session in brilliant English and the energy that kept the attention of a very demanding audience throughout the session.
Soft Skills Blocks within Yango University
THE SESSION ESSENCE
Feedback
WHAT DO MY CLIENTS SAY?
We work with Victoria on a regular basis. We were able to approach the task as comprehensively as possible, researched market trends, gathered feedback from current and potential clients, refreshed storytelling and commercial advantages. Developed new product solutions at the intersection of commercial and editorial teams respectfully.
Improving the efficiency of the commercial department
THE SESSION ESSENCE
Co-founder, Editorial Director
of the Blueprint
of the Blueprint
Alexander Perepelkin
Feedback
WHAT DO MY CLIENTS SAY?
In an online format we held a session for the distributed marketing department of the company managed to create a warm personal relationship between the guys working from different countries and different times in the company, saw the strengths of each, learnt about innate aptitudes, determined the personality type of our team and even invented a fairy tale about how CIAN saves the world).
Improve communication and familiarise new and long-standing employees in a distributed marketing department with each other
THE SESSION ESSENCE
Marketing manager
of CIAN
of CIAN
MARIA
Feedback
WHAT DO MY CLIENTS SAY?
I really liked Victoria’s presentation of information. Both days there was a lively dialogue with the audience, not just a lecture on theory. A lot of practice, group work, many cases from real experience. I liked the fact that complex at first glance tools were explained in an accessible language with advice on how to really apply it in the specifics of work in our team.
To update the tools of the product marketing department and look at the trends and prospects of the industry
THE SESSION ESSENCE
Product Marketing,
System Electric
System Electric
Yulia Malova
Feedback
WHAT DO MY CLIENTS SAY?
Real-world business knowledge—what truly works, the ability to keep a group engaged and energize them in a completely different way—allowed us to look at ourselves through the lens of the brand archetypes concept, which we’ve long known and understood. We quickly navigated through complex and even emotionally charged topics, and swiftly arrived at a result, defining and clarifying the company’s positioning.
Clarifying the agency’s positioning
THE SESSION ESSENCE
Co-founder
and managing partner, RTA
and managing partner, RTA
lyubov zhenina
Feedback
WHAT DO MY CLIENTS SAY?
I thank everyone for the incredible three days of emotions and sensations on a physical and spiritual level. I got more than I expected. The course was amazing! Thanks to Victoria for presenting the information in such an easy and accessible way for everyone! It was so heartfelt, creative, and fun! Working in teams was a separate story—it was great to look at myself from the outside, analyze my inner feelings, verbal and non-verbal communication! And the reflection is not over yet))) in my opinion, it continues! A lot of discoveries about myself, about me, and about clients.
Personality Archetypes in Marketing and Communications
OPEN INTENSIVE
Private
entrepreneur
entrepreneur
ALEXANDRA YERMOLOVA
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